Paris Hilton
Lingerie Endorsements
Paris Hilton helped design a collection of purses for Japanese label Samantha Thavasa, and also a jewelry line for Amazon.com. In 2004, Paris Hilton was involved in the creation of a perfume line by Parlux Fragrances. Originally set to be a small release, high demand led to a wider release before December 2004. The launch was followed by a 47 percent increase in sales of Parlux products, predominantly due to sales of the Paris Hilton-branded perfume. After the success of Paris Hilton's perfume, Parlux Fragrances released several more perfumes with her name, including fragrances for men. Paris Hilton launched a new fragrance in October 2007, called Can Can. This is her fourth women's fragrance after Paris Hilton, Just Me, and Heiress. In January 2007, Paris Hilton released the DreamCatchers line of hair extensions in partnership with Hair Tech International. In early August 2007, Paris Hilton signed a licensing agreement with Antebi for a signature footwear line, "Paris Hilton Footware", featuring stilettos, platforms, flats, wedges, and a sports collection, expected to reach stores in 2008. In mid August 2007, Paris Hilton launched a line of tops, dresses, coats, and jeans at Kitson boutique in