A series of hit singles from her next studio albums, Like a Virgin (1984) and True Blue (1986), established her as a pop icon. Madonna pushed the boundaries of lyrical content in mainstream popular music and imagery in her music videos, which became a fixture on MTV. Her recognition was further raised by the film Desperately Seeking Susan (1985) which was widely seen as a Madonna vehicle, despite her not playing the lead. Expanding on the use of religious imagery with Like a Prayer (1989), Madonna was praised by critics for her diverse musical productions, while at the same time religious conservatives and the Vatican criticized her. In 1992, Madonna founded the Maverick corporation as a joint venture with Time Warner. The same year, Madonna expanded the use of sexually explicit material in her work, beginning with the release of the studio album Erotica, followed by the publishing of the coffee table book XXX, and release of the erotic thriller Body of Evidence, all of which received negative responses from conservatives and liberals alike.
